That is exactly what we’re doing for Salvation Pizza. They have been around for almost 10 years in the same location on 34th Street in Austin, Texas, This year they opened a second location on Rainey Street, and are scheduled to open a third location in the Domain.
With this kind of growth, building on the current great reputation for quality, fresh ingredients, and developing a formal social responsibility plan are key pieces of creating a strong brand for the pizza restaurant. A brand isn’t something created overnight. It’s developed through a series of key steps in defining the brand through strategy and we’re working on having all of the major pieces of the brand puzzle in place when the third location opens. This will include a new, relevant tag line, and new look to the marketing materials and strategic community partners.